Walmart’s answer to Amazon Prime set to launch in July, according to report

A Wal-Mart package is unloaded from a trailer to be sorted at a FedEx ground hub in Hagerstown, Maryland.

Andrew Harrer | Bloomberg | Getty Images

Walmart‘s answer to Amazon Prime will launch this month, according to a report by Vox’s Recode.

The big-box giant confirmed in February that it plans to roll out a membership-based program, but hasn’t revealed details or perks it will use to pick up customers and stand out from competitors.

According to the Recode report, the service will cost $98 a month. The report cites multiple unnamed sources.

Walmart declined to comment about when the service will launch.

Walmart has significantly grown its e-commerce business, but it’s lagged behind Amazon. Walmart reported online sales growth of 37% for last year, topping its own goal of 35% growth. Its online sales surged by 74% in the fiscal first quarter that ended April 30, as the pandemic drove more customers online for groceries and other essentials.

The retailer has leaned on its grocery business to grow online. Walmart delivers to the home, but it also offers curbside service at its brick-and-mortar locations as a convenient option for customers. This spring, Walmart launched Express Delivery at many of its stores. The new service delivers purchases to customers’ doors in less than two hours. Customers must pay a $10 fee.

Amazon has used the Prime program to entice customers to shop more frequently. Amazon Prime members pay $119 each year. Along with offering fast and free shipping, they get access to Amazon’s streaming service.

This story is developing and will be updated.

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